Over the past decade, eCommerce has become competitive and it is harder for business owners to make ends meet with so much competition. People expect more from modern technology that most web designers often fail to notice. In order for an eCommerce website to be a success, it should be fast and provide lightning fast results. There are 6 features that you definitely need to implement to ensure you wipe out the competition!
A Focus On Simple Design
You need to make it easy for people to understand what you’re selling and to navigate your website. Give people of all ages a chance to read your text by choosing a font size that is neither too small nor too large. The most important aspect of your design should be that your layout is free of clutter. Keep your pages properly labelled so visitors are clear on what they’re visiting.
Easy Navigation Is The Key
Visitors to your website want to reach their destination quickly without any guess work involved. Consumers should have an easy time moving backward and forward using your navigation. Most customers usually have a choice between your website and several others, and the final determining factor of their business is your navigation.
Give It Some Customized Charm
Visitors to your website want to have a unique experience using your site. In most cases, this means that a search engine in which they can tailor the results to suit their needs is a must. Giving your search engine a refinement option lets the consumer narrow down results to find the product that they need quickly and efficiently.
Easy Checkout Processing
It is important that everyone can use your checkout function with ease. Make it easy for consumers what types of payment you accept and ensure you offer several options. Before finalizing each order, allow users to correct any mistakes before they are charged for placing the order. Allow users to print a confirmation receipt at the end of each order to confirm that the order was accepted and the details recorded.
A Sense Of Security
Provide a sense of security on your website. Customers will only purchase from your website if they feel their information is safe and secure. Always use the newest versions of security protocol and make it clear to your customers that they are being protected.
Make it easy for your customers to decide whether or not the product they are looking at suits their needs. Use high quality photos and descriptions that include all the details of the product. Provide the option for customers to look at further in-depth details of the product if they feel the need to. Combine like products and add a suggestion box in order to help customers find products that may also be of interest to them.
An eCommerce website can bring in plenty of income, but only if you take the necessary precautions to create a safe and easy to navigate website. Use the tips from this article to generate income and gain loyal customers!