Month: August 2017

The Importance Of A Good Website Header

When it comes to designing a website, you have a lot of choices to make. You have a lot of features to consider, navigation options to explore, and plenty of coding for functionality. One thing that is often overlooked or used a second thought is the header of the website. This is actually one of the most crucial aspects of your site since it informs viewers who you are, what you do, and what you stand for using text, images, or a combo of both. Take a look at what goes into making a good header for a website.

What exactly is a website header?

A website header is basically your website’s identity. It is located at the top of the page, either in the corners, in the middle, or taking up the entire top section. Consider it the “face” of your website.

The header represents the website as a whole

The header needs to express to your viewers what it is that you do and what you stand for. It needs to express all of this quickly without requiring a lot of insight and deep thinking. If you are an animator, it should explain that to your viewers somehow, whether with your name/ company name and an image, or some creative typography with an “animated” feel to it. People that see your site need to know what it is that your site and you are about to determine if it’s a website that they need or want to visit.

The heading needs to tie in with the rest of your website design. It should stand out as your header, but it shouldn’t lack cohesion with the website as a whole. If you use a certain colour palette, that header should also incorporate those colours. Your navigation may be under your header, so if the header looks out of place, your website looks sloppy, and you will appear unprofessional to a new viewer. You don’t want that. Each piece should work together, while having extra emphasis where it is needed.

Like previously stated headers can incorporate all kinds of things. You can create a header that is just text. You can use one that is just images. You can create one that is just icons. You can even combine all of these elements into your header. The only way to figure out what will work best for you if for you to decide what will best help your audience understand what you are about. This is basic corporate identity. If you’ve had design training, then you know the importance of a logo or a brand. It is the same case with your header. In fact, if you have a logo or brand already, that needs to go into your header to let people know that this is your official site. You want to present yourself in a memorable fashion so that people will see you as a professional and keep coming back to you for information, products, and services that are relevant to them.

It’s unmistakable how important a header is in a website. It is what any viewer that visits your site will see first. That is why it’s so important to put up something that showcases what your about to make a great “first” impression.

 

Six eCommerce Features That Need To Be Used

Over the past decade, eCommerce has become competitive and it is harder for business owners to make ends meet with so much competition. People expect more from modern technology that most web designers often fail to notice. In order for an eCommerce website to be a success, it should be fast and provide lightning fast results. There are 6 features that you definitely need to implement to ensure you wipe out the competition!

A Focus On Simple Design

You need to make it easy for people to understand what you’re selling and to navigate your website. Give people of all ages a chance to read your text by choosing a font size that is neither too small nor too large. The most important aspect of your design should be that your layout is free of clutter. Keep your pages properly labelled so visitors are clear on what they’re visiting.

Easy Navigation Is The Key

Visitors to your website want to reach their destination quickly without any guess work involved. Consumers should have an easy time moving backward and forward using your navigation. Most customers usually have a choice between your website and several others, and the final determining factor of their business is your navigation.

Give It Some Customized Charm

 

Visitors to your website want to have a unique experience using your site. In most cases, this means that a search engine in which they can tailor the results to suit their needs is a must. Giving your search engine a refinement option lets the consumer narrow down results to find the product that they need quickly and efficiently.

Easy Checkout Processing

It is important that everyone can use your checkout function with ease. Make it easy for consumers what types of payment you accept and ensure you offer several options. Before finalizing each order, allow users to correct any mistakes before they are charged for placing the order. Allow users to print a confirmation receipt at the end of each order to confirm that the order was accepted and the details recorded.

A Sense Of Security

Provide a sense of security on your website. Customers will only purchase from your website if they feel their information is safe and secure. Always use the newest versions of security protocol and make it clear to your customers that they are being protected.

Product Visibility

Make it easy for your customers to decide whether or not the product they are looking at suits their needs. Use high quality photos and descriptions that include all the details of the product. Provide the option for customers to look at further in-depth details of the product if they feel the need to. Combine like products and add a suggestion box in order to help customers find products that may also be of interest to them.

 

 

An eCommerce website can bring in plenty of income, but only if you take the necessary precautions to create a safe and easy to navigate website. Use the tips from this article to generate income and gain loyal customers!