Your blogging site can be the most effective and powerful tool you have in your promotional tool box. Publishing updated blogging content on a routine basis can provide you or your business a number of useful benefits. These benefits include:
- Increasing public awareness of your strong brand
- Positioning your business as a strong member of an online community
- Demonstrating the expertise of you or your business
- Developing strong long-lasting relationships within your niche
- Fostering an ongoing engagement in a highly active online community
- The generation of quality leads
A blogging site can also be extremely powerful from the standpoint out search engine optimization (SEO). Active and strategic blogs can help you in a variety of ways including:
- Assist search engine crawlers to increase your SEO ranking
- Penetrate deeper into keyword verticals
- Attract effective links to promote your updated content
- Generate highly effective social signals
- Increase organic traffic to your site
Add Related Posts
The simplest solution for maintaining a successful blogging site is to make access to quality content extremely easy to find for both visitors and search engine bots. If you keep your newly updated content very deep in hard-to-find locations or pages, it can easily be dropped from the search engine index. This can lower your rank while enhancing the ranks of your competitors making all of your SEO efforts ineffective.
Vary Your Title Tags
Anyone that runs a successful blogging site understands that keywords are the most effective part of SEO efforts. They serve as the basic foundation for search engine optimization. However, individuals that write quality content often drop the ball by not providing enough variety in the blog post title along with the title tag element.
This is often the result of inexperience, or more likely time constraints. Sometimes this specific option is not available on the dashboard – however this can be quickly remedied by installing the proper plug-in. Although it does not have a negative impact on your search engine optimization, it is certainly a missed opportunity at enhancing your search engine rankings.
The Importance of Sharing Buttons
By providing instant access to social buttons you allow your online visitors an easy access for sharing. This will help to improve the ability to distribute your updated content across a variety of social platforms. The more your content is shared, the more it will be exposed to new audiences that are redirected to your site.
From the perspective of search engine optimisation, providing any avenue where your content can be shared across different platforms will increase the likelihood of links and mentions, which will in effect increase your rankings. In addition, the ability to share the content with others will also help you become discovered quicker, because it shows up much faster in the index.
Every effective tool you use to increase your content awareness will have a dramatic impact on your rankings. Recognise that the social signals are used to influence your rankings. The more obvious you make your share buttons, the less distracting and disruptive they will become.