The web design industry is constantly changing from a static design to a more dynamic and extremely personalized media-rich experience than ever. As such, web developers need to catch up with the latest web designing trends, which have a common purpose of improving user experience in the search engine results page (SERP) of all search engines: Below are the most recent web designing trends, which will improve performance of a website in the search results, and intern significantly improve web traffic and conversion rate.

1) Mobile Design

Daily mobile searches made by search engine users is significantly increasing due to the wide use of mobile devices such as smartphones and tablets, making mobile traffic the major web traffic contributor. Consequently, modern websites are responsive in nature, which enables web pages to resize in order to fit on the screen of small hand-held devices such as smartphones and tablets. On the other hand, web designers are putting more effort on texts and images used on web pages, to make sure that they are fluid in nature for a better layout, format, and user experience on mobile devices.

2) Media Rich Content

Search engine users are constantly shifting attention from text-based web contents to a more dynamic and media-rich web contents such as videos, infographics, and images among others. For this reason, major search engines are giving more attention to web pages with video contents, detailed infographics, and images and they tend to appear more frequently in the SERPs than web pages that are completely text-based. As such, media-rich web contents have become one of the latest web designing trends, which are necessary for an impressive ranking in the SERPs of all the major search engines including Google, Yahoo, and Bing among others.

3) Interactive Design

Generally, websites with high-quality interaction interfaces are becoming necessary for an improved personalized service when a user is on a website. Modern websites are adopting the use of interaction interfaces to improve communication between visitors and owners of a website. As such, it is necessary to include interfaces that ask customers to fill in their details such as Email address, phone numbers, names and more, so that they can feel more important and fully engaged to significantly reduces the bounce rate which is considered the major enemy when it comes to conversion of a website.

4) Animations

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Animation has become one of the most important web design trends that significantly improve user engagement and attention. Consequently, it is necessary to include creative animations that convey important messages to users on web pages, which will definitely attract the attention of users and pass to them important and relevant information, which cannot be achieved when generic and static animations or images are used on web pages.


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